lk44 Privacy Policy

We collect various types of information when you register and use the lk44 platform. This information helps us operate our services properly and provide you with a better experience.

1.1 Information You Provide Directly

When you create an account or contact us, the following information may be collected:

• Full name and date of birth (for age verification — meeting the 21+ age requirement is mandatory)
• Mobile number and email address
• Identity verification documents (national ID card or passport details)
• Payment information — bKash, Nagad or Rocket account number
• Your chosen username and password

1.2 Automatically Collected Information

When you browse our site, certain information is automatically collected through technical means:

• Device type, operating system and browser information
• IP address and connection duration
• Cookie and session data (details below)
• Which pages you visited, how long you stayed, and which links you clicked
• Referral source — where you came from before visiting the site

1.3 Information Received from Third Parties

For the purpose of identity verification or fraud prevention, information about you may sometimes be received from trusted third parties. In such cases, the relevant service provider's own privacy policy will also apply.

Collected information is used only for specific and lawful purposes. lk44 never uses your information unnecessarily.

• To create accounts, verify identity and ensure secure login
• To process deposits and withdrawals — via bKash, Nagad and Rocket
• To provide customer support — via live chat and email in Bangla and English, 24/7
• To identify and resolve technical issues
• To prevent fraud, money laundering and other illegal activities
• To monitor your account activity and ensure responsible gaming requirements are met
• For analysis to improve service quality and develop new features
• To inform you about relevant offers and updates (you can opt out of this at any time)

We never sell your information to third parties for marketing or commercial purposes.

lk44 keeps your personal information under strict controls. Information may be shared in the specific circumstances listed below:

3.1 Service Provider Partners

We work with trusted third parties for payment processing, identity verification, technology infrastructure and customer support. These partners receive only the information necessary for their work and are required to comply with our privacy standards.

3.2 Legal Obligations

We may be legally required to disclose your information in response to valid requests from government or legal authorities, court orders, or fraud investigations.

3.3 Business Changes

In the event of a merger, acquisition or asset transfer, your information may pass to the new entity. You will be notified in advance and the terms of this policy will remain in effect.

3.4 With Your Consent

For sharing information with any party beyond the reasons listed above, your explicit consent will be obtained.

lk44 has put in place both technical and administrative security measures to keep your information safe.

• SSL Encryption: All information transmitted on our site is encrypted using SSL (Secure Sockets Layer) technology, which prevents third-party access.
• Access Controls: Only authorised staff can access user information, and only when there is a specific need.
• Password Hashing: Your password is never stored directly — advanced cryptographic hashing methods are used.
• Regular Security Reviews: Security assessments are conducted regularly to identify vulnerabilities in our systems.
• Data Backup: Secure, encrypted backups are maintained to prevent data loss.

However, no method on the internet is 100% secure. You are also responsible for keeping your password and account details confidential and for notifying us immediately if you notice anything suspicious.

The lk44 website uses cookies and similar technologies. Cookies are small data files stored on your device that improve how the site functions.

5.1 Types of Cookies

• Essential Cookies: Required for login sessions and security. The site cannot function properly without them.
• Functional Cookies: Remember your preferences (language, display settings) for your convenience on future visits.
• Analytics Cookies: Help improve the service by analysing site traffic and user behaviour.

5.2 Cookie Controls

You can disable or delete cookies at any time through your browser settings. However, disabling essential cookies may cause some core site features to stop working.

We retain your information for as long as your account is active and as long as needed to meet legal obligations.

• Account information: kept for a set period even after account closure — in the interest of financial records and fraud prevention
• Transaction history: may be retained for an extended period as required by law
• Communication records: conversations with customer support are kept for a reasonable period
• Analytics data: may be kept for long-term analysis after being anonymised

When information is no longer needed, it is securely deleted.

You have certain rights over your personal information, which lk44 respects.

7.1 Right to Access Your Information

You may request to view the information we hold about you. We will respond within a reasonable time of receiving your request.

7.2 Right to Correct Your Information

If any information in your profile is incorrect or outdated, you can request a correction. Our support team is available 24/7 to help you with this.

7.3 Right to Delete Your Information

In certain circumstances you may request that your information be deleted. However, some information may need to be retained due to legal obligations or account settlement requirements.

7.4 Right to Opt Out of Marketing Communications

If you do not wish to receive promotional messages from us, you can opt out at any time. Contact the support team to do so.

To exercise these rights or to find out more, contact us directly. More information about managing your account is available on our Responsible Gaming page.

All lk44 services are for persons aged 21 or above only. We do not knowingly collect any information from minors.

Age is verified at registration. If we have any information that appears to belong to a minor, it is deleted immediately and the associated account is closed.

Our services may sometimes connect to third-party platforms — such as payment gateways. These platforms have their own privacy policies and lk44 is not responsible for them.

When transacting via bKash, Nagad or Rocket, the relevant mobile financial service provider's policy also applies. You are advised to review those policies.

lk44 may update this privacy policy from time to time. When a significant change is made, we will:

• Update the date at the top of this page
• Notify you at your registered email or mobile number for important changes
• A notice may be displayed on the site

Continuing to use the site after changes means you accept the updated policy. We recommend reviewing this page periodically.

If you have any questions, concerns or requests about this privacy policy, please contact our support team. Our team is available in Bangla and English 24 hours a day, 7 days a week.

To learn more about us, visit our about us and services page. For answers to common questions, read the FAQ.